In Saudi Arabia’s fast-evolving industrial and commercial ecosystem, brands and intellectual property (IP) are no longer intangible buzzwords — they are financial instruments.
With the acceleration of Vision 2030 projects, a growing number of companies are discovering that their ability to win bids, secure financing, and attract investors hinges on how effectively they can quantify and communicate the value of their brand and IP assets.
EPS Support, in strategic partnership with the European Brand Institute (EBI) – Middle East, has become a leading provider of brand valuation KSA and IP financing Saudi Arabia solutions that turn intangibles into measurable, investable assets.
The Challenge: Intangibles Overlooked in Saudi Tenders
While Saudi Arabia is experiencing one of the largest waves of industrial and commercial tenders in its history, most companies still rely solely on traditional balance sheets to showcase strength.
Assets like R&D, trademarks, proprietary technology, and know-how often remain invisible in procurement bids.
This creates two critical problems for firms:
Undervalued Proposals in Strategic Sourcing Saudi Arabia
Without accounting for intangibles, bids underrepresent a company’s true competitive advantage, limiting their ability to stand out in Aramco, SABIC, and NEOM tenders.Lost Financing Opportunities
Banks, investors, and lenders increasingly demand credible metrics for intangible assets to back lending decisions. In fact, according to the World Intellectual Property Organization (WIPO), over 80% of global corporate value in 2025 is tied to intangible assets — yet many Saudi firms fail to document it effectively.
The EPS Solution: Turning Brand Strength into Financial Leverage
EPS Support bridges this gap through its EBI-certified methodologies, ensuring valuations are internationally recognized while being locally grounded. The process includes:
Comprehensive Brand & IP Valuation: Assessing patents, trademarks, design rights, R&D, and brand equity using financial, legal, and market-based models.
Bid-Ready Reports: Presenting results in formats aligned with Saudi tendering authorities, enabling firms to include brand/IP value as part of technical and financial submissions.
Financing Enablement: Creating valuation reports that meet the requirements of banks and private equity firms, turning IP into collateral for loans and credit facilities.
Strategic Advisory: Beyond numbers, EPS advises on how to leverage valuations in strategic sourcing Saudi Arabia, joint ventures, and franchising models.
Case Study: Saudi SME in Renewable Energy
A Saudi SME in the renewable energy sector approached EPS Support while preparing for a multi-billion-riyal EPC tender. Despite having groundbreaking proprietary technology, the firm was struggling to showcase its unique market advantage against larger competitors.
EPS Intervention:
Brand & Patent Evaluation: EPS valued the company’s patents in solar energy conversion and its established brand reputation in the GCC market.
Brand Strength Analysis: Using EBI methodologies, EPS demonstrated high customer loyalty and market positioning, quantifying this into measurable equity.
IP Financing Saudi Arabia: EPS presented valuation reports recognized by regional banks, allowing the SME to secure SAR 120 million in credit lines backed by intangible assets.
Tender Integration: With valuation reports included in its bid, the company successfully outperformed competitors by proving both technological superiority and financial credibility.
Impact:
Bid success rate improved by 40%.
Financing secured enabled expansion of manufacturing capacity by 30% within one year.
The SME positioned itself as a strategic supplier within the renewable energy ecosystem aligned with Vision 2030’s Saudi Green Initiative.
The Bigger Picture: IP as a Cornerstone of Vision 2030
Saudi Arabia is steadily transitioning toward a knowledge-driven economy, where innovation, R&D, and brand strength are as vital as physical infrastructure. Policies like Saudi Authority for Intellectual Property (SAIP) initiatives and IKTVA localization programs emphasize the need to quantify and leverage intangible assets.
By integrating brand valuation KSA and IP financing Saudi Arabia into bidding processes, EPS Support ensures:
Companies gain competitive differentiation in procurement.
SMEs access global-standard valuation frameworks adapted to Saudi regulations.
Investors and lenders gain confidence in local firms through credible asset-backed assessments.
Conclusion: Intangible to Investable with EPS Support
In 2025, the difference between winning and losing a contract, securing or missing financing, is no longer just about balance sheets or manpower — it’s about proving the value of innovation, IP, and brand equity.
EPS Support, powered by the expertise of the European Brand Institute – Middle East, enables Saudi firms to convert intangible assets into investable financial capital.
This isn’t just a compliance exercise — it’s a strategy for growth, resilience, and leadership in a hyper-competitive market.
