Saudi Vision 2030 - acceleration, alignment & ambition
Transformation with Precision — Powered by Strategy, Brand, and Global Collaboration
While global economies are navigating uncertainty, Saudi Arabia is decisively accelerating forward — driven by strategic clarity, institutional alignment, and economic ambition under Vision 2030. This is not a story of reform — it’s one of execution.
In 2025, we see major national projects turning into operational realities:
Artificial Intelligence (HUMAIN) as a national infrastructure layer
Industrial sovereignty (ALAT) strengthening local manufacturing ecosystems
Startup platforms (The Garage, NTDP) fostering a generation of Saudi innovators
Green transformation (Saudi Green Initiative) setting global benchmarks in sustainability
At the heart of this transformation lies a critical truth: reputation, innovation, and trust are economic assets.
EPS Support + EBI Middle East: A Strategic Alliance for the New Saudi Economy
As part of this bold transformation, EPS Support has partnered with the European Brand Institute – Middle East (EBI-ME) to deliver globally certified Brand and IP Valuation services, now fully localized for the Saudi and GCC context.
This partnership allows EPS Support to:
Provide ISO-compliant brand and IP valuations for Saudi companies, family offices, and startups
Enable firms bidding for government contracts and IPOs to leverage their intangible assets
Support SMEs and large corporations in turning their brands into financial assets
Deliver due diligence, audit readiness, and asset reporting as per IFRS, IVSC, and ISO 10668/20671 standards
With EPS Support’s on-ground compliance expertise and EBI – Middle East’s global IP leadership, companies can now evaluate, certify, and monetize their brand equity across borders—from Riyadh to Vienna.
A Nation that Treats Innovation as Infrastructure
Saudi Arabia is building more than factories—it’s building institutions of confidence and global capital magnetism.
Vision 2030 is not a policy document; it’s a performance model. EPS Support stands at the intersection of that performance—enabling:
IKTVA delivery for global suppliers
Aramco vendor registration for new entrants
Contracting solutions and procurement advisory
And now, brand and IP monetization for strategic investors
Together with EBI–Middle East, we ensure that every innovation, every brand, every industrial leap—has a measurable value, global relevance, and local strength.
This is not the future. This is Saudi Arabia today. And EPS Support & EBI – Middle East is proud to power its progress.
Brand Valuation
Through its strategic alliance with the European Brand Institute – Middle East, EPS Support delivers internationally accredited brand valuation services that align with ISO 10668 and ISO 20671.
By combining EBI – Middle East’s global valuation expertise with EPS Support’s regulatory and industrial know-how across Saudi Arabia, clients receive a clear, defensible understanding of their brand’s financial value—whether for investment, M&A, IPO preparation, or asset-backed financing.
Brand & IP Valuation Services in Saudi & the GCC
EPS Support, in collaboration with the European Brand Institute – Middle East, offers Saudi-based and regional enterprises access to certified brand and IP valuation frameworks that drive compliance, transparency, and strategic growth.
Leveraging EBI- Middle East’s deep valuation methodologies and EPS Support’s market execution, clients benefit from services that bridge local business realities with global best practices in brand monetization and intellectual property management.
Brand & IP Evaluation - Core Services
Together, EPS Support and the European Brand Institute – Middle East provide a full portfolio of Brand & IP services for businesses operating in the GCC.
These services empower organizations to evaluate, report, protect, and enhance the financial and strategic value of their intangible assets—fully localized for Saudi regulatory frameworks, including IKTVA and Aramco compliance.
Brand & Patent Evaluation
The European Brand Institute – Middle East, supported by EPS Support, delivers holistic brand and patent evaluations that consider legal standing, market presence, innovation strength, and competitive positioning.
These assessments are crucial for Saudi companies seeking to license, commercialize, or protect their intellectual property in both domestic and global markets.
Brand Strength (Equity) Analysis
With EPS Support’s local market insights and EBI Middle East’s global standards, brand strength analysis evaluates qualitative and quantitative dimensions of brand equity.
This includes customer loyalty, stakeholder perception, awareness, and regional brand relevance—especially important for businesses aiming to scale across Saudi Arabia and the wider GCC.
Brand Measurement & Reporting
EPS Support integrates EBI Middle East’s structured brand metrics into tailored reporting systems for companies in Saudi Arabia.
Our solutions support board-level decisions, audit requirements, and performance tracking across brand portfolios—ensuring transparency and alignment with ISO 20671 and financial disclosure protocols.
Intangible Asset Valuation
Using globally compliant methodologies, EBI Middle East and EPS Support provide valuation for intangible assets including trade secrets, digital content, customer data, and know-how.
These valuations are tailored to GCC financial systems, and critical for businesses pursuing investment, joint ventures, or IPO preparations.
Intangible Asset Impairment Reviews (IAS 36 / FAS 142)
Together, EPS Support and the European Brand Institute – Middle East deliver audit-grade impairment testing under IAS 36 and FAS 142.
This ensures accurate representation of brand and IP values in compliance with IFRS standards, supporting annual audits and stakeholder reporting for Saudi-based organizations.
IP Asset Transfer Valuations
Whether during internal restructuring, M&A, or international expansion, EPS Support—backed by EBI – Middle East—offers certified IP valuations that facilitate legal, financial, and tax compliance in asset transfers.
Other Services for Brand and IP Valuation
Our extended offering includes:
IPO Brand Readiness Programs
Support for SME brand evaluation under Saudi export initiatives
Litigation support in brand/IP disputes
Repositioning and brand lifecycle analysis
All delivered through EBI – Middle East’s global methodology and EPS Support’s operational execution.
Additional Management Support
With EBI – Middle East’s strategic brand design capabilities and EPS Support’s in-country execution strength, clients gain:
BrandCo and IPCo structuring
Cross-border licensing advisory
Brand portfolio optimization
Corporate value enhancement via intangible asset visibility
These solutions are critical for Saudi industrial groups, family offices, and regional conglomerates navigating modern brand architecture.
The International Seal of Quality for Valuable Brands
As the exclusive partner of the European Brand Institute in Saudi Arabia, EPS Support facilitates the Certified Brand – Seal of Quality. This internationally recognized distinction:
Validates brand management practices under ISO 20671
Increases confidence among investors and regulators
Applies to corporates, regions, and institutions across the Kingdom and GCC
This seal is a powerful symbol of value, performance, and brand governance—delivered through EPS Support and EBI Middle East.
