Brand Valuation
EPS Support – Brand & IP Valuation Services
EPS Support offers end-to-end valuation and evaluation solutions to help businesses monetize, protect, and strategically utilize their intangible assets. Our comprehensive suite of services designed to help businesses and organizations accurately assess, manage, and leverage their brands, patents, and intangible assets.
As companies increasingly recognize the importance of intellectual property (IP) and brand equity, our specialized services ensure businesses can make informed financial decisions, protect their assets, and optimize their commercial potential.
Our expertise spans valuation, analysis, and strategic advisory, adhering to globally recognized standards such as ISO 10668 (Brand Valuation), IFRS, IVSC, IAS 36, and FAS 142.
Whether you require assistance with brand strength measurement, intangible asset impairment reviews, or royalty rate analysis for franchising and licensing, EPS Support is your trusted partner for data-driven and strategic financial insights.
Our Core Services
Brand & Patent Valuation
Brand and patent valuation is essential for businesses looking to determine the financial worth of their intellectual property (IP) assets.
We offer:
Market-Based Valuation
Income-Based Valuation
Cost-Based Valuation
Brand & Patent Evaluation
A qualitative and quantitative evaluation of brands and patents helps businesses determine their strategic positioning and competitive advantage.
We offer:
Brand Market Perception Analysis
Patent Strength & Protection Assessment
IP Risk Assessment
Brand Strength (Equity) Analysis
Brand equity reflects the commercial value and perception of a brand. EPS Support provides in-depth brand equity analysis through:
Consumer-Based Brand Valuation (CBBV
Competitive Benchmarking
Revenue & Profitability Impact Analysis
Brand Measurement & Reporting
Tracking brand performance over time ensures effective brand management and optimization.
We offer:
Brand Performance Dashboards
Consumer Sentiment & Perception Reports
Financial Reporting Alignment
Intangible Asset Valuation
Beyond traditional physical assets, companies today derive significant value from intangible assets such as trademarks, patents, copyrights, and proprietary technologies.
We offer:
Valuation of Trademarks & Copyrights
Trade Secrets & Proprietary Technology Valuation
Customer & Supplier Relationships Valuation
Intangible Asset Impairment Reviews (IAS 36 / FAS 142)
Regulatory standards such as IAS 36 and FAS 142 require companies to assess whether intangible assets are impaired (losing financial value).
We offer:
Annual Impairment Testing
Recoverable Value Assessment
Corrective Strategies
IP Asset Transfer Valuations
When companies engage in mergers, acquisitions, licensing, or internal IP transfers, it is crucial to establish the correct valuation of transferred intellectual property assets.
We offer:
- IP Asset Valuation for Tax & Transfer Pricing Compliance
- Cross-Border IP Transfer Pricing Strategies
- Internal IP Reorganization & Licensing Structuring
Royalty Rate – Expert Opinions (e.g., for Franchising & Licensing)
EPS Support assists businesses in determining fair and competitive royalty rates for:
Franchise Models – Establishing brand licensing fees for franchisees.
Technology Licensing Agreements – Setting royalty rates for patents and proprietary innovations.
Content & Creative Asset Monetization – Determining licensing fees for music, digital media, and entertainment IP.
Function & Risk Analysis
As businesses expand globally and regionally, understanding operational functions and associated risks is essential for:
M&A Risk Assessments – Evaluating risk exposure in brand and IP acquisitions.
Market Entry Risk Analysis – Identifying regulatory and financial risks in new territories.
Supply Chain & Partner Risk Reviews – Analyzing risks in franchising, licensing, and commercial partnerships.
🔹 Key Applications
✔ Mergers & Acquisitions (M&A): Evaluating brand and patent worth in acquisition deals.
✔ Investor & Stakeholder Reporting: Ensuring transparent asset valuations.
✔ Financial Reporting & IFRS Compliance: Supporting regulatory reporting with precise valuations.
✔ Licensing & Commercial Agreements: Establishing fair patent and brand usage fees.
✔ Marketing Effectiveness Assessment: Measuring brand performance to optimize marketing investments.
Other Services for Brand and IP Valuation
In addition to Brand & IP Valuation, EPS Support offers other services such as:
Trademark Registration & Protection
Patent & Intellectual Property Litigation Support
IP Commercialization Strategies
Technology Transfer & Licensing Advisory
Due Diligence for IP Investments
Other Services Include:
Applications of Brand Evaluation
- Purchase and sale of brands
- Assets in kind at companies
- Company takeovers
- Accounting for brands
- Fundamentals for credit securities
- Determination for brand licenses
- Regulations of litigation value
- Determining of damage claims
Additional Management Support
- BrandCo & IPCo Strategy
- Analysing the return of Investment
- Evaluation of brand portfolios
- Benchmarking of competitors
- Market research design and management
- Brand tracking and reporting
With specialized Partners
- Setup of Brand & IP companies
- Trademark Registration
- Trademark Observation Services
- Balance sheet – Brand & IP activation
- Implementation of Brand Measurement, Reporting & Governance Systems
For Courts
- Expert Opinions on IP related questions
- Brand and Patent Infringement and Damages Assessment
- Loss of Profits / Value Calculations for IP
- Opinions on License fees
The International Seal of Quality for Valuable Brands
- The Certified Brand Seal of Quality is the first international seal of value for valuable brands, which is based on an objective evaluation process. It shows the value and future viability of a brand and confirms all stakeholders that the brand management is capable implemented according to ISO 20671.
- Applicable for companies, regions and organizations.
